How Big Data Brings Marketing and Finance Together

Here is a very interesting post from the Harvard Business Review blog why combining data from finance and marketing are crucial for overall business success.

Data from both marketing and finance reveals the true picture of what drives marketing performance, and connects marketing to revenue.

Click here to read the full post:

http://blogs.hbr.org/2014/07/how-big-data-brings-marketing-and-finance-together/

#finance #marketing #harvardbusinessreview #roi