Oct 1, 20141 min
According to a recent report from Ascend2, marketers say lack of effective strategies is the biggest obstacle to success in digital marketing.
More than half of marketers surveyed (51%) cited strategy issues when asked to list the major factors preventing them from fully achieving their digital marketing goals.
Budget constraints were the second most cited obstacle (picked by 38% of respondents); lack of training/experience was next (32%), followed by inability to prove ROI (30%), and useless metrics/analytics (25%).
Read more:
http://www.marketingprofs.com/charts/2014/26100/the-biggest-obstacles-to-digital-marketing-success