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Risk Appetite Returns: How Bay Area Mid-Market Firms Can Capitalize on the 2026 "Confidence Surge"
The Deloitte CFO Signals™ 4Q25 report shows CFO confidence at a 4-year high entering 2026. Learn how SF Bay Area mid-market firms can leverage this "confidence surge" to pivot from defense to strategic growth.
Jan 23 min read
The Next Frontier of Finance: Why Great CFOs in 2026 Will Be Leaders, Not Just Accountants
The role of the Chief Financial Officer has fundamentally changed. The digital revolution—marked by the widespread adoption of AI-driven forecasting, automation, and instant data visibility—has flipped the script on what constitutes elite financial leadership. For high-growth, mid-market companies in the SF Bay Area , the need for a technically sound finance executive is a given. But as Jack McCullough, Founder of the CFO Leadership Council , recently noted, the skills that
Dec 18, 20254 min read
The CFO Mandate for 2026: Why Strategic Cost Optimization is Your Bay Area Firm's #1 Priority (Gartner Data)
For the CEOs and VPs of high-growth Mid-Market firms across the SF Bay Area —from San Francisco consulting agencies to East Bay manufacturers—2026 is defined by financial tension. On one hand, the market continues to demand aggressive growth. On the other, investors, lenders, and boards are demanding immediate, verifiable efficiency. This tension creates a critical mandate: the CFO must simultaneously secure the business’s financial foundation while strategically funding it
Dec 15, 20255 min read
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