CASE STUDIES

CGA has deep experience across technology and non-technology industries. Clients include a broad range of startups and larger companies. 
INTERNET STARTUP - San Francisco
Business Plan Development & Capital Raising Case Study

 

CGA intially assisted a very early-stage technology startup with a review of the their current business plan.  Based on that a review, a much more robust business plan, strategy, and financial model was developed.  This led to a hands-on role in the development of venture capital investor materials and package.  The startup successfully raised a Seed convertible debt round as well as a Series A equity round.

 

 

CLEANTECH STARTUP - SF Bay Area
Capital Raising & Part-Time CFO / COO Services Case Study

 

CGA advised an early-stage Cleantech startup on their capital raising strategy. Based on that review, a radically-different strategy and action plan was developed which led to multiple convertible note Seed rounds from angel investors as well as a large Series A venture capital round.  In additon, CGA provided ongoing strategic and operational CFO / COO support as the business grew and expanded.  This enable the CEO to leverage his time into high-value, strategic areas to grow the company faster than before.

SOFTWARE STARTUP - Silicon Valley
Business Restart & Capital Raising Case Study

 

CGA intially reviewed the strategy and financials of a moderately successful early-stage software startup.  Based on that analysis, a previously unknown large market opportunity was discovered.  This led to a complete strategic change and business restart.  CGA helped to spearhead the successful closing of multiple convertible note Seed rounds as well as a venture capital Series A round.

MATURE MANUFACTURING BUSINESS - SF Bay Area
Financial Restructuring & Debt Renegotiation Case Study
 
CGA reviewed and upgraded the financial model for a struggling, mature manufacturing company.  The improved financial model served as the basis of a complex renegotiation of company debt with various non-bank credit providers.  As a result, the company was able to gain enough breathing space in a difficult market to restructure and reposition itself for future growth.
ESTABLISHED RETAIL BUSINESS - San Francisco
Digital Marketing Case Study

 

CGA was contacted to improve website performance, specifically online lead generation and visitor engagement levels. 

CGA initially performed a website audit and an in-depth analysis of key performance metrics.  These findings led to a restructuring of website layout and the addition of high-quality, engaging content. These changes led to a 35% increase in qualified leads in one month, while unique page views increased by 55% and session duration rose by an average of 45 seconds.

 

 

 

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