First Round Capital (a leading early stage VC firm) posted this article with great marketing advice for both startups and more established companies.
The article stresses the importance of carefully establishing the positioning for a company or a product:
"At its core, positioning is a statement. It’s a sentence or two that clearly defines the problem you're setting out to solve and why your solution is compelling. Your positioning statement should remain internal, but it’s critical to everything that follows: Aligning teams, hiring the right people, developing the best product, communicating the value of your work — the list goes on. It all starts with positioning."
Click here to read the full article: