Together, CFOs and CEOs Create A “Can Do” Culture


Here's a great blog post by Shane Berry of the American Express Company. This post captures the essence of our firm's core philosophy on how a CFO is central to how finance informs and enables better strategy and marketing decisions.

"Over the last 10 years, the quintessential CFO has been completely redefined. The modern CFO has become the CEO’s strategic partner, emerging as an action-oriented leader with the power and insights to make big decisions....

"92% of CEOs rely on CFOs to be either an influential or determining factor in operational decisions for the company."

Our approach with startups and private companies here in the San Francisco Bay Area is provide the CEO or Founder with greater strategic analysis and insights (rather than just accounting). Finance + Strategy + Marketing = Results.

Read the full post:

http://www.proformative.com/blogs/samuel-dergel/2014/09/10/together-cfos-ceos-create-can-do-culture#

#cfo #strategy #marketing

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