top of page

Why You Should Become Best Friends with Your Company's CFO - Fast company


The strategic connections between the CFO and marketing have never been stronger. Here are some salient quotes from this excellent article from Fast Company on why marketing and finance need to work together.

"The CFO role is evolving into a key consigliere to the CEO."

"Today’s CFOs are expected to play the role of both COO and CFO. This means that your CFO may also be responsible for additional activities such as prioritizing a finite set of company resources, communicating the strategy across the company, implementing performance and recognition programs, and overseeing staffing levels and team incentives to fulfill the company’s requirements."

“Approaching your CFO to test your marketing budget before approaching the CEO is a great strategy, because the CEO will often ask us what we think first before making a decision.”

Read the full article:

Recent Posts

See All

Recent Survey: CEO Confidence Improved in Q1 2024

The latest Conference Board Measure of CEO Confidence, conducted in partnership with The Business Council, surged to 53 in Q1 2024, marking a notable improvement from 46 in Q4 2023. This rise places t

bottom of page