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The Biggest Obstacles to Digital Marketing Success - Marketing Profs

According to a recent report from Ascend2, marketers say lack of effective strategies is the biggest obstacle to success in digital marketing.

More than half of marketers surveyed (51%) cited strategy issues when asked to list the major factors preventing them from fully achieving their digital marketing goals.

Budget constraints were the second most cited obstacle (picked by 38% of respondents); lack of training/experience was next (32%), followed by inability to prove ROI (30%), and useless metrics/analytics (25%).

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