The CFO role is becoming more important as challenges continue to increase for both startups and SMBs here in the San Francisco Bay Area and Silicon Valley. More than ever, the CFO needs to combine both strategy and financial analyses in order to help the CEO navigate a tough business environment with increasing competition and economic headwinds.
This quote from an article about this strategic trend illustrates this:
The “CFO [has a] growing role in protecting companies against uncertainty. Once confined chiefly to traditional accounting practices when assessing risk, today’s CFOs are starting to consider broader questions that encompass all aspects of company decisions, from operational to marketing and human resources.”