16 Startup Metrics - Andressen Horowitz


This recent blog post by one of the most prominent VC firms in Silicon Valley (Andreesen Horowitz) outlines a great list of 16 metrics and KPIs for startups. While these metrics are focused more for tech startups (and especially SaaS startups), most of these metrics can be as important for non-tech SMBs in the San Francisco Bay Area.

The 16 metrics include the following across multiple business categories:

Business and Financial Metrics

#1 Bookings vs. Revenue

#2 Recurring Revenue vs. Total Revenue

#3 Gross Profit

#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)

#5 LTV (Life Time Value)

#6 Gross Merchandise Value (GMV) vs. Revenue

#7 Unearned or Deferred Revenue … and Billings

#8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic

Product and Engagement Metrics

#9 Active Users

#10 Month-on-month (MoM) growth

#11 Churn

#12 Burn Rate

#13 Downloads

Presenting Metrics Generally

#14 Cumulative Charts (vs. Growth Metrics)

#15 Chart Tricks

#16 Order of Operations

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#metrics #KPIs

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