top of page

How CFOs Improve Upon Cash Flow

On the heels of last year’s economic recovery, U.S. companies, including ones within the San Francisco Bay Area, have improved dramatically this year as generators of free cash flow, mostly by tying up less cash in working capital, a new study finds.

“CFOs as a group have once again demonstrated their ability to improve on the generation of cash,” says Charles Mulford, an accounting professor at Georgia Tech and co-author of the study. “And they’ve done it across the board, in terms of the levers they have to pull and the metrics that we have to measure their performance.”

In what they call “a notable increase” from the 2015 median of 3.56%, the authors report that the median “free cash profile” for 20 non-financial industries rose to 4.97% in 2016. Reported as a percentage of annual revenue, the profile “measures the capacity of a firm to generate free cash flow as it grows revenue,” according to the study, which is based on 2016 data from the financial statements of 2,595 companies with assets greater than $100 million.

In simplest terms, for every dollar of sales growth, the median company can now be expected to throw off about 5 cents of free cash flow,” says Mulford — a rise of a penny over last year’s expectations for this year.

The 141-basis-point rise in the forward-looking metric stems from the companies’ 2016 performance in four areas: operating cushion, operating working capital, capex, and taxes paid.

Defined as operating profit before non-cash depreciation and amortization, the median operating cushion grew by 44 basis points. In addition to last year’s economic recovery, Mulford attributes companies’ surging profits to improvements in their ability to create higher gross margins and slash their selling, general, and administrative expenses.

To get the biggest value from cash flow out of their surging earnings, companies focused on their ability to remove as much working capital from their operations as possible. In 2016, the median company cut its operating working capital by 69 basis points, according to the report.

Largely, company reductions in working capital stemmed from cutting their accounts receivable, carrying less inventory, taking more time to pay their invoices and getting more of their revenues upfront.

CEOs and business owners have been making it a priority to minimize the amount of money that is tied up in non-return-generating assets, you want to minimize investment in receivables and inventory and maximize cash provided by payables and deferred revenue.

Besides the big boosts in operating cushion and working-capital performance, companies got a 17-basis-point bump in 2016 free cash flow by paying less taxes, according to the study.

The lack of corporate investment in buying land and building and maintaining plant and equipment represents a short-term outlook, according to the professor. However, the study is based on last year’s data, notes Mulford, and the years-long trend away from capex could abate this year. “I’m hopeful,” he says.

The professor acknowledges that there’s no standard definition of the free-cash-flow metric that forms the basis for his six-year-old study. Indeed, the Securities and Exchange Commission (SEC) has warned 20 companies over the last six months about playing fast and loose with the metric.

“Every company can define it how it sees fit,” he says, noting that for some companies, it’s simply synonymous with earnings before EBITDA. It’s very easy to manipulate the number and make it look much better than it is.”

Standing by his own definition — operating cash flow less preferred dividends and net capex — Mulford understands why the SEC is currently cracking down on misuse of the definition. “The SEC has observed that companies have gotten fairly loose,” he says. “And they decided, enough is enough.”

If you are a small business owner or CEO within the San Francisco Bay Area or Silicon Valley, in need of an experienced part-time CFO to help your company improve cash flow and profit margin, our highly skilled outsourced CFO services provide direct access to high-quality expertise in a cost-effective manner.

CFO Growth Advisors (CGA) specializes unique and highly effective growth strategies that are tailored to help companies grow more quickly and efficiently while improving sales & profit growth. Contact us to learn more.

Recent Posts

See All

Preventing Out of Control Cloud Costs in 2024

As the adoption of cloud services continues to rise, the effective management of cloud costs has emerged as a primary concern for CFOs in 2024. With 55 percent of companies reporting larger budgets to

bottom of page