top of page

CFO Survey: COVID-19 Drives Optimism Down to Great Recession Levels

The COVID-19 pandemic drove chief financial officer (CFO) business optimism to a low point last seen during the Great Recession during the two weeks ending April 3, according to the Duke University/CFO Global Business Outlook. The quarterly survey was conducted over six weeks, beginning February 25. The results below document the week-by-week impact of COVID-19 on businesses nationwide, including many within the San Francisco Bay Area and Silicon Valley.

The CFO Optimism Index fell to 42 (on a scale from 0 to 100) in the second half of March, which reflects CFO sentiment is as bleak as it was during the 2008 financial crisis. “The Optimism Index was at 59 in the first half of March before plummeting to the low 40s in the second half of the month,” said John Graham, a finance professor at Duke University’s Fuqua School of Business and director of the survey. “The index has proven to be a good predictor of future GDP and unemployment, anticipating that the economy will perform as poorly in 2020 as it did during the Great Recession.”

“We have already seen a bigger jump in unemployment in the past three weeks than during the entire Great Recession, so there is good reason why optimism has fallen,” said Campbell Harvey, a founding director of the survey and Fuqua finance professor. “CFOs are fighting their own war for the survival of their companies.”

Prior to March 15, U.S. businesses said they planned to increase payrolls by more than 4 percent and increase spending by more than 4 percent over the next year. After March 15, they said their plans for the coming year were to reduce employment by 1.2 percent and reduce spending by 1.4 percent.

“Things could get worse,” Graham said. “Even with the pessimism expressed during the second half of March, only about one-third of U.S. firms believed that they face large financial risk due to COVID-19, while about half said they faced medium risk. Should more companies realize that they in fact face large financial risk due to the virus, hiring and spending numbers will get even worse.”

The survey asked CFOs to report two forecasts of sales revenue for their own firms — one being their best estimate for revenue in the coming year and the second being revenue forecast under what they would consider “very bad” conditions. During the first quarter, CFOs reported their firms’ best estimate is that sales revenue will increase 4 percent in the next year. However, if under “very bad” conditions, they expect to see a 13.3 percent decrease in sales revenue.

If you are a small or middle market business owner or CEO within the San Francisco Bay Area or Silicon Valley, in need of an experienced part-time CFO to help your company improving cash flow and profit margin, our highly skilled outsourced CFO services provide direct access to high-quality expertise in a cost-effective manner.

CFO Growth Advisors (CGA) specializes unique and highly effective growth strategies that are tailored to help companies grow more quickly and efficiently while improving sales and profit growth. Contact us to learn more.

Recent Posts

See All


bottom of page