A recent survey from Grant Thornton LLP, one of the nation’s largest professional-services firms, reveals that many chief financial officers (CFOs) are preparing for a challenging 2022.
Specifically, Grant Thornton’s 2021 Q4 CFO Survey revealed a sharp decline in optimism. When asked about the U.S. economy, just 57 percent of CFOs have a positive outlook for the next six months — a significant drop from 69 percent in Q3. Additionally, net pessimism almost doubled, from 11 percent in Q3 to 21 percent in Q4. The firm’s latest survey also found 51 percent of CFOs expect a negative impact from the newest COVID-19 mutation.
When asked what actions they will pursue to address evolving business disruptions, 52 percent of CFOs cite increased focus on cash flow, liquidity and bolstering cash reserves as their first choice. This is up from 35 percent in the 2021 Q3 CFO Survey. Another 43 percent of finance leaders are developing new or significantly updated business scenarios, while 27 percent are decreasing their forecasts for revenue and/or growth.
“CFOs continued to face unprecedented levels of disruption in the fourth quarter of 2021 and adjusted their plans accordingly,” says Enzo Santilli, national managing partner of Transformation at Grant Thornton. “At the same time, CFOs are uniquely positioned to map a successful future for their organizations. It’s important for them to realize that many of these challenges are interconnected — then act accordingly.”
Fielded in December 2021, Grant Thornton’s latest CFO survey found most CFOs no longer see inflation as a short-term reaction to the pandemic. In fact, more than half (53 percent) expect inflation to continue to impact their business for at least six months, while 33 percent expect it to persist for more than a year. This concern is especially true for larger companies (respondents with more than $1 billion in revenue): 41 percent of those CFOs expect inflation to continue for more than 12 months.
Coupled with a decline in optimism, this negative outlook on the impact of inflation is driving significant changes in CFO behavior.
“We’re seeing inflation at rates we haven’t seen in 40 years,” adds Santilli. “Most CFOs have gone their entire careers without having to model the effect of inflation on pricing and profits. Finance leaders will have to help manage cost structures while addressing and communicating potential margin erosion as material and workforce costs skyrocket.”
After record resignations in November 2021, “the Great Resignation” has shown no signs of slowing down.
In Grant Thornton’s Q4 survey, 68 percent of finance leaders predict their organization will see a shortage of talent in 2022. Another 53 percent of CFOs believe talent shortages will have a negative impact on their business. Further, 62 percent of CFOs say talent shortages will affect their short-term business goals.
Interestingly, the Q4 survey may also reveal a shift in how finance leaders view benefits: The number of CFOs who believe benefit costs must be controlled fell by 8 percent, while just over half (52 percent) of the CFOs surveyed are increasing their investment in benefits and compensation — likely in an effort to curb resignations and attract new talent.
In addition to the increased investment in compensation and benefits, nearly half (46 percent) of the CFOs surveyed are increasing their investment in training, learning and development. Likewise, 44 percent of CFOs are increasing their investment in recruiting, while another 44 percent are increasing their investment in diversity, equity and inclusion (DE&I) initiatives.
Angela Nalwa, managing director of Grant Thornton’s Human Resources (HR) Transformation practice, says many CFOs are increasing investments in areas they believe will help attract and retain employees.
“In many ways, CFOs hold the key to winning the latest war for talent,” Nalwa says. “In concert with HR leaders, CFOs can use data-informed insights to help their fellow executives optimize benefits and make other key investment decisions.”
In the final quarter of 2021, supply chain issues dominated and became the number one worry for finance leaders. When asked about the three biggest challenges facing their business, 40 percent of CFOs included the supply chain in their list. That’s a 14 percent jump from Q3. But supply chain worries didn’t stop there: More than half (53 percent) of the CFOs surveyed believe supply chain disruptions will have a negative impact on their business. According to Ben YoKell, Grant Thornton’s national Sourcing & Supply Chain Transformation practice leader, many organizations are trying new tactics as they grapple with supply chain disruptions. “A few companies are taking exceptional measures to address supply chain issues, such as buying their own container ships and starting to manufacture their own containers,” says YoKell. “But the vast majority of businesses are settling into a new reality that requires some very hard choices.” For example, some businesses are pushing prices through to customers as inflationary and wage pressures impact profitability and cash flow. Others are increasing inventories or diversifying their suppliers to mitigate supply disruption risk, while some organizations are moving toward “friend-shoring” — a practice whereby companies diversify their supply base in nations with which the U.S. has strong trade relations. Still, Grant Thornton leaders emphasize that “friend-shoring” alone may not be enough to mitigate supply chain problems. Rather, by optimizing benefits and focusing on the retention of key employees like drivers and warehouse staff, organizations can address the workforce issues plaguing their supply chain. “Talent shortages contribute to disruptions in supply chains, which, in turn, lead to low supply, high demand and inflation,” concludes Santilli. “CFOs need to collaborate with HR leaders and other key executives across their organizations to ensure their businesses weather the storm appropriately. Now is not the time to panic; it’s the time to get creative.”
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