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Workday Global CFO Survey: CFOs Reveal Top Priorities for Future-Proofing Teams

Workday Inc., recently published the results of its latest chief financial officer (CFO) survey, which focuses on examining how finance leaders are growing and developing their teams, as well as what investments are needed, to meet the evolving demands of the finance function.

The study reveals that CFOs are eager to invest in technologies to help retain and attract talent, and a marked shift in the skills they’re seeking in finance workers as they future-proof their teams.

Workday surveyed more than 260 global CFOs to better understand the challenges they’re facing, emerging needs, and the degree to which they’re set up to keep pace with the fast-changing world of work.

The survey found that, while talent scarcity and budget constraints remain top challenges, CFOs plan to invest in consumer-like technologies that will help improve the finance employee experience as they seek to mitigate the tight labor market. It also found that finance leaders are prioritizing new hires with artificial intelligence (AI) and machine learning (ML) experience, as well as those with analytics and data storytelling skills – traits CFOs were not searching for five years ago.

Key survey findings showed:

CFOs Plan to Prioritize Technology to Help Attract New Hires.

CFOs are turning to technology to help improve the employee experience and attract finance talent. The survey found that nearly half of CFOs (48 percent) plan to invest in consumer-like interfaces for finance tasks to attract future finance talent within the next five years. This technology, including that which automates accounting, reporting, and financial planning and analysis (FP&A) processes, streamlines workflow and gives employees the ability to focus on strategic tasks and helps boost productivity. Of the CFOs prioritizing this, a striking 99 percent agree that technology updates will become even more important for both attracting and retaining employees.

CFOs Are Ushering in a New Generation of Finance Pros with Deeper Technology, Data Storytelling Skills. The survey found that becoming a technology-rich employer is a significant priority for CFOs. When asked about skills they were prioritizing today that they weren’t five years ago, 57 percent of CFOs report they are now searching for AI and ML skills in new hires. CFOs also hope to enrich finance’s ability to act as a strategic business partner through the use of real-time reporting and analysis, as reflected in the 40 percent of CFOs now prioritizing analytics and data storytelling skills in new hires versus five years ago.

Data-Confident CFOs Embrace Technology, Continue to Upskill Their Teams. The survey also identified that more than half (58 percent) of CFOs already rate their ability to turn data into insights as excellent. With a committed interest in maintaining this edge, 100 percent of this data-confident group of CFOs described technology as being very or extremely important to their future success in this fast-changing market. 71 percent of this group also plans to close the gap on any new functions or capabilities they need to add through upskilling as they look to future-proof their teams.

CFOs Remain Focused on D&I and ESG. Attracting, upskilling, and retaining talent are top priorities, yet CFOs are not losing focus on diversity and inclusion (D&I) or environmental, social, and corporate governance (ESG). While CFOs at medium enterprises feel less confident in these areas than their large enterprise counterparts, with twice as many citing they struggle with gaps in ESG, the study found more than half (57 percent) of all CFOs surveyed are prioritizing these investments. Unprecedented stress on supply chains and the environment has spurred CFOs to take action to secure the future of their enterprises, and to do right by their shareholders and customers.

If you are a business owner or CEO within the San Francisco Bay Area or Silicon Valley, in need of an experienced fractional CFO to help your company identify opportunity and improve operational processes, cash flow, accounting and billing process management, as well as profit margins, our highly skilled outsourced CFO services provide direct access to high-quality expertise in a cost-effective manner.

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